Specialty Brands We Believe In
At Entrenue, we offer specialty brands of adult wholesale products that we believe are the most innovative, most unique and most profitable to our customers. We are always on the lookout for new and interesting products that bring intimacy to a new level. We pride ourselves on curating a select array of products from reliable brands. This allows you to focus on your business while we sort through all of the adult products that are out there (and there are a lot!).
From popular brands like LELO, Sliquid and We-Vibe to brands we hold exclusive US distribution rights to, you can count on finding only the best wholesale sex toys and wholesale adult novelties at Entrenue. All of the products we carry have been vetted, tested and reviewed. Our sales staff receives regular training on our brands and the latest information in product innovation. If you have any questions about our products, don't hesitate to ask! We can answer any questions regarding the product, the brand and what can work for your unique needs.
An Official LELO Wholesale Partner
Beginning in May 2016, Entrenue was selected as an official LELO Cornerstone Partner to sell LELO products. We are excited and proud to be one of the few to carry this prestigious luxury line and look forward to our future as an official LELO distributor. If you are looking to buy LELO wholesale in North America, we can provide you the best knowledge, promotional pricing and friendliest service. Not only do we sell LELO vibrators and toys, but we also can provide assets such as web banners, social media images, POP and in-store advertising to make it possible for you to sell LELO products successfully and beautifully. We also have a state-of-the-art API available for integration so your products can be drop shipped as soon as the order is placed on your retail website.
Respecting our brands
As the market diversifies, we understand that pricing is of central importance. We strictly enforce MAP and MSRP policies to ensure that the specialty brands we carry are not devalued. This means more profit for you and continued viability for our brands.
What is MAP?
As an exclusive distributor for many brands, Entrenue, we appreciate our partnership and the responsibility we have in maintaining each brand's integrity and reputation. This includes the MAP (Minimum Advertised Price) set forth for these brands. Many of the specialty brands we carry have chosen to adopt MAP Policies over the last few years. Every MAP policy is a little different, but what they all have in common is that MAP pricing does not limit the actual selling price. It simply sets the minimum price a product can be advertised at--whether that is in print or online. MAP policies are created to stop price undercutting, resulting in stronger margins and less risk for retailers.
Enforcement of MAP
Manufacturers periodically check Retailers' advertised prices of the brands that have a MAP Policy. It is also the practice of Entrenue to verify that retailers are following MAP guidelines when necessary without being prompted by the manufacturer. When a pricing violation is found, either the adult wholesale distributor or the manufacturer will contact the retailer violating MAP pricing and request they update their advertised prices within a specific period of time (this varies by brand). If multiple violations occur, the manufacturer may request that all distributors stop selling to this retailer.
MAP agreements may also restrict the type of platform their products are sold on to prevent pricing issues. These restrictions can include:
- No sales on 3rd party websites (Amazon, eBay, etc)
- No online sales
- "Authorized Dealers" on 3rd party sites where Dealers are chosen by their reputation in honoring other MAP policies
- Restricted sales outside of the Continental US or North America.
For more information about MAP policies or questions regarding specific manufacturers, please speak to our Sales department.